For owner-run companies that spend on ads and want to know what came back.

I turn ad spend into sales.

Your last report told you about clicks and conversions. It didn't tell you about sales and revenue. I run the ads and I fix everything after the click, so you can see what the spend actually bought.

Book the diagnostic How it works

$1.59M

the Saskatchewan Roughriders' 2026 Labour Day Classic 50/50, a record for the second year running, on ads I built and ran

verified

About 50x

what the search ads cost Prairie Sun Solar, a Saskatchewan-based solar installation company, back in signed contracts in 2025: sixteen contracts on $9,243 of ads, roughly $480,000

verified

57%

return on ad spend for SolusGuard, a B2B SaaS company with a North American presence, three years into managing the account, counting only buyers who clicked an ad

client-said

"We're taking with us a lot of great knowledge and assets, so it's been well, well worth it. We're in a much stronger and better place than we were before we started this."

Serese · CEO, SolusGuard 57% return on ad spend

"In the last year on paid ads via Google and Bing we've been able to secure a 1.57x return on spend."

Spencer · SolusGuard Client-said · September 2026

"Dylan is like an honest mechanic who wants to do everything to get you up-and-running with confidence, but at a reasonable cost."

Tanya Matsalla · Wiegers Financial and Benefits

Earlier, on the record: a family law firm taken off an agency that counted page loads as conversions; a software company that doubled its revenue in a year; thirty startups through Co.Labs since 2020.

Operating record Saskatchewan Roughriders 50/50 · Labour Day Classic, September 2026

A jackpot four times the usual size was coming. The plan had to reach people who had never bought.

Last year's classic: $1,489,330
This year: $1,594,440
Cost per checkout, 1pm to kickoff: Down 24 percent
Kickoff to final hour: Down 52 percent

Proposal.

Four times the budget, concentrated on game day, plus a second campaign aimed only at people who had never bought a ticket, judged on page views because nine in ten who reach the page start checkout.

Public record for the jackpots · operator-attested for the rest

Diagnose.

Five business days, fixed fee. Every finding graded by revenue impact. You keep the written deliverable.

Five business days

Build.

I fix the path from ad spend to closed sales. The diagnostic fee credits in full if you go ahead within 60 days.

Fixed term

III

Run.

I keep it running and reconcile the numbers, working beside whoever owns your sales.

Ongoing

Not the right fit

If you want someone to run your social feeds or make your videos, that isn't me. If you aren't running ads yet, let's talk before anything gets built, but the diagnostic isn't where you start.

And if you want a price list to pick from, I don't work that way. One door, and what's behind it depends on what you spend.

The only door

The Paid Media Diagnostic

$1,950

Five business days
Every finding graded by revenue impact
A written deliverable you keep
Credited in full against the build within 60 days

I take two diagnostics a month. Tell me what you spend and I'll point you to the right starting point.

Book the diagnostic

Five business days · Fixed fee · Two a month

I'm Dylan Hergott. I've spent a decade on this: more than a hundred engagements, one operator. I run the ads and I fix what happens after the click. I don't run your sales team; I work beside whoever does. I own the numbers I report, and I'll tell you when spending more would make you less.

Work Online ads and everything after the click, for owner-run companies

Record More than a decade, more than a hundred engagements, one operator

Also With Co.Labs since 2020: first member of its expert program, thirty of its startups, now its workshop lead on using AI properly in a business

Dylan Hergott