Technical marketing skills are becoming increasingly important for all marketers, as digital channels continue to grow in importance. However, these skills are not readily taught in most educational institutions - the space just changes too quickly for those institutions to keep up with what’s relevant.
As a marketing professional, it's important to stay on top of the latest trends and techniques to remain competitive in your industry, not only for your current role but also for your greater career potential. DHMG workshops are proven to make real impacts in our students’ careers in the short and long term.
In this case study, we'll hear from Miranda, a student who took our Scaleable Digital Sales Systems workshop earlier in late 2022 and has since been promoted to a new role. The workshop is designed to help marketers build new technical skills that are essential for success in today's digital marketing landscape, as well as gaining the ability to think critically about data analysis and applying it in every facet of day-to-day work.
Miranda was a relatively new entrant in the marketing field when she heard about our workshop. She already had a formal education in business, but quickly found out her education didn’t fully prepare her for the many challenges she was already facing while working in marketing for a tech start-up.
She had a number of responsibilities, with a heavy focus on using digital advertising to drive more relevant visitors to her employer’s website. She enrolled in the Scaleable Digital Sales Systems workshop and was able to use her new skills to make significant impacts on her employer’s business.On top of that, she’s recently been promoted from a Marketing Specialist to the Marketing Manager for Immigrate Software. Believe us - the promotion was well earned!
Let’s have a quick chat with Miranda and learn a little more about her experience with DHMG and how life at work has been since the workshop!
"Investing in a DHMG workshop is an awesome way to learn how to get results for your company quickly while also growing a lot professionally."
Q: Hey Miranda, let’s get some basics out of the way: what was your job title before taking the Scaleable Digital Sales Systems workshop, and what is your current job title after your promotion?
A: I was originally hired as a Marketing Specialist, and now I’m the current Marketing Manager for my employer.
Q: Let’s talk about some of the skills you learned in the workshop. Any general examples you can give where those skills helped you get promoted?
A: The skills I learned allowed me to cut through the clutter of potential marketing activities and find the projects that would actually move the needle. Learning how to understand the analytics for my business’s marketing really helped identify things that were working, and things that weren’t working. Dylan’s workshop also gave me the ability and confidence to communicate what I was seeing in the analytics, as well as my recommendations and decisions, to the rest of my team and management.
Q: What specific skills or knowledge did you gain from the workshop that you found most valuable?
A: Dylan’s workshop spends a lot of time focusing on understanding how to set up conversion tracking, and the logic I needed to make my conversion tracking impactful. Since we’re a purely digital business, knowing how and why to track each step of our conversion funnel has been crucial - it informs so many of the decisions I make and impacts many different parts of our business.
Q: How have you been able to apply the skills you learned in the workshop to your current role?
A: Using data to back up my strategy is really important. It helps me understand the potential impact of different actions, and to prioritize my limited team resources accordingly.
Q: Can you describe a project or task that you were able to complete successfully using the skills you learned in the workshop?
A: Because I’m so much more comfortable analyzing our marketing performance, I was able to make our digital advertising spend way more effective, especially on Facebook, with more results at lower costs. Because that’s what every marketer wants, right?
Q: What advice would you give to someone considering taking the Scaleable Digital Sales Systems workshop?
A: Investing in a DHMG workshop is an awesome way to learn how to get results for your company quickly while also growing a lot professionally. Dylan is super tuned in to changes in marketing tech, and that’s really important. You know the information you’re getting in his workshop is accurate and up to date.
Q: Is there anything else you would like to share about your experience with the workshop and how it has impacted your career?
A: A lot of marketing courses only focus on theory, but Dylan’s workshop has been the most effective I’ve taken for actually learning how to do things in Google Analytics or Facebook Ads. Reviewing definitions is one thing, but Dylan’s workshop really made me feel confident using tools that I’d never really used before, and that’s really helped me already in my career.
"Reviewing definitions is one thing, but Dylan’s workshop really made me feel confident using tools that I’d never really used before, and that’s really helped me already in my career."
Miranda's journey is a testament to the importance of learning modern techniques in digital marketing, advertising, and analysis. In today's fast-paced world of marketing, it's essential to keep your skills relevant. You won’t just be competitive in the workforce - you’ll be among the most sought-after employees in your field.
That's where signing up for a digital marketing workshop like Scaleable Digital Sales Systems comes in – it's the perfect way to equip yourself with the knowledge and skills you need to succeed in your career.
But not all workshops are created equal. It's important to choose one that provides practical, hands-on training and is specifically designed to help you build new skills that will benefit you both in your current role and your future career. DHMG’s Scaleable Digital Sales Systems workshop ticks all those boxes and more. It's a comprehensive program that covers everything from becoming an analytics superstar to becoming a confident communicator with the rest of your team, all while keeping up with the latest marketing technologies and trends.
So if you're a marketing professional looking to take your skills to the next level, there's no better choice than Scaleable Digital Sales Systems. Join the ranks of successful professionals like Miranda who have leveraged their newfound knowledge to excel in their roles and accelerate their careers.
Your Marketing, Your Way.
We place a priority on comprehension and understanding of course concepts above all else. After a DHMG workshop, we're confident you'll know enough to be dangerous (and then some) in areas like digital advertising, marketing strategy, digital analytics, and much more.
Whether you're a founder, a marketing professional in their prime, or someone just starting out in their career, you're here for a reason.
You're good at what you do. Are you ready to get better?