Super-charge your marketing and advertising efforts by learning about and applying digital marketing metric analysis to your Google Ads and other advertising campaigns. If you feel your marketing is under-performing, this technical workshop is for you. Equally useful for marketing professionals and designers, we're confident you'll learn how to reach the next level of digital advertising performance through an analytical approach.

The Advanced Analytics-Enabled Advertising workshop consists of two 90 minute sessions weekly for 8 weeks. Sessions are held remotely via video conference, and all of our real-world application will take place inside your business’s accounts. 

Workshop Outcomes.

  • Learn the Language

    Build a solid foundational understanding of key digital marketing metrics and definitions. Know what your numbers are telling you, and what they aren't.

  • Activate Your Analytics

    Learn the powerful new tool that is Google Analytics 4. We'll show you how to set up your account, how to read your data and how to build your own customized reports.

  • Count Your Conversions

    Learn how to set up an impressive infrastructure of conversion tracking on your website using Google Tag Manager. Ensure accuracy in your analytics.

  • Decipher Google Ads.

    Find out the most important metrics for PPC advertising, and learn top strategies for forecasting Google Ads campaigns from an expert in the field.

  • All About Bidding Strategies

    Learn why Google ISN'T your friend. We'll teach you about the pros and cons of the "algorithm", and how you can get the best bang for your buck on Google Ads.

  • Managing Optimization

    Once your Google Ads have started to uncover new sources of quality traffic, we'll share best practices for growing your accounts - the metrics you need and the tactics to take.

Our workshops have been approved for significant public funding.

Don't forget to learn about the many options your business has to subsidize your purchase of any DHMG workshop. We've been through the grant application process dozens of times and are here to help you understand eligibility requirements and how to get from application to execution.


  • ★★★★★
    I highly recommend Dylan to any other business owner looking to increase their online presence.
  • ★★★★★
    On-point teaching that provides tangible steps on how to convert our customers better.
  • RMX Digital
  • SimpleSet

Our Expertise.

Our expertise is backed up in the numbers. No matter your current experience, or the size or industry of your business, we're confident one or more of our workshops have something to offer you. Check out a collection of recent success stories below, or investigate one of our courses.

Your Marketing, Your Way.

We place a priority on comprehension and understanding of course concepts above all else. After a DHMG workshop, we're confident you'll know enough to be dangerous (and then some) in areas like digital advertising, search engine optimization, digital analytics, and much more.

Whether you're a founder, a marketing professional in their prime, or someone just starting out in their career, you're here for a reason.

You're good at what you do. Are you ready to get better?