Take a step back and see the big picture. Learn how to apply traditional marketing strategies and concepts in the digital marketplace so you can be confident in your marketing mix. This workshop is ideal for senior marketing professionals and founders/owners, and can be applied to new and mature businesses alike.

The Modern Marketing Strategy & Management workshop consists of 32 hours of sessions over 10 weeks, with each week totalling 3 hours of classroom time.

By the end of this workshop, students will have:

  • developed expertise in data-driven marketing.
  • learned about customer-centricity and how to utilize it in marketing plans.
  • dived deep into multi-channel marketing.
  • become experts in writing engaging content for ideal customers.
  • learned how to create roles and expectations for growing marketing teams, and what to look for in the hiring process.

This workshop will be conducted in a group format, where each business can send one trainee or team to attend the workshop. Each workshop will have a maximum of three different businesses participating. 

During the classroom sessions, we will provide concept review and instruction, followed by practical application and group discussion exercises using real-world examples and case studies. certification, trainees must pass both exams and complete all homework assignments.

Prices for Students, per Business (maximum 3 businesses per workshop):

  • 1st Seat: $4500
  • 2nd Seat: $2500
  • 3rd Seat: $1500
  • 4th seat and up: $999
Reserve Your Workshop Today

Workshop Outcomes.

  • Become a Digital Storyteller.

    Learn about the "Story Brand" framework and how you can use it to refine your marketing message to resonate better with your primary customers.

  • Make Your Website Work.

    Every business should have a website now, but does your website work as well as it could? We'll dive into the role and potential for the modern website.

  • Optimize Your Search Marketing.

    We'll dive deep into the theory and techniques required for building a productive and long-lasting SEM strategy.. No cheap tricks here - only rock solid fundamentals.

  • Building Your Marketing Vision.

    Building out a long-term vision is crucial, and we'll show you how to use Agile/Lean methodologies to help take you, your team, and your business from A to Z.

  • Surround Sound Marketing.

    Modern marketing requires the use of many different channels, especially in the digital realm. We'll help you understand best practices per channel, and how to measure your ROI.

  • Growing Your Dream Team.

    It's only a matter of time before you'll need some helping hands on this rocketship of yours. Let us help you get a handle on what to look out for during the hiring process.

Our workshops have been approved for significant public funding.

Don't forget to learn about the many options your business has to subsidize your purchase of any DHMG workshop. We've been through the grant application process dozens of times and are here to help you understand eligibility requirements and how to get from application to execution.

Learn More about Funding

Testimonials

  • ★★★★★
    The hands-on, step-by-step approach of DHMG's workshop gave me a "cheat code" for achieving marketing success.
  • ★★★★★
    It's an awesome way to learn how to get results for your business fast while growing a lot professionally.
  • ★★★★★
    On-point teaching that provides tangible steps on how to convert our customers better.
  • ★★★★★
    Improved customer engagement, increased sales, and significantly reduced marketing costs.
  • ★★★★★
    I highly recommend Dylan to any other business owner looking to increase their online presence.
  • Alto
  • Immigrate
  • SimpleSet
  • BPH Sales
  • RMX Digital

Our Expertise.

Our expertise is backed up in the numbers. No matter your current experience, or the size or industry of your business, we're confident one or more of our workshops have something to offer you. Check out a collection of recent success stories below, or investigate one of our courses.

Recent Success Stories

Your Marketing, Your Way.

We place a priority on comprehension and understanding of course concepts above all else. After a DHMG workshop, we're confident you'll know enough to be dangerous (and then some) in areas like digital advertising, search engine optimization, digital analytics, and much more.

Whether you're a founder, a marketing professional in their prime, or someone just starting out in their career, you're here for a reason.

You're good at what you do. Are you ready to get better?

Reserve Your Workshop Today