Learn what it takes to build a modern sales engine that works for you and your team. We'll cover everything you need to build a high-converting, cost-effective digital advertising system from first impressions to post-conversion. This workshop is perfect for anyone involved in the marketing department. Digital channels are increasingly important in the marketing field, and formal education can't keep up. Let us help you catch up and take charge of your marketing career.

The 10-week Scaleable Digital Sales workshop consists of 36 hours of classroom sessions, plus takehome assignments throughout the course.

By the end of this workshop, students will have:

  • Developed expertise in digital analytics collection using industry standard tools
  • gained significant confidence in building effective Google Ad campaigns
  • learned how to make data-driven decisions in the workplace
  • strengthened communication skills to help provide real insight and value to other members of their team
  • had the opportunity to apply and refine skills in the workplace throughout the workshop with practical and productive homework assignments.

Workshop Outcomes.

  • Data Collection Expertise

    Learn how to use digital analytics tools to collect and analyze data from digital marketing campaigns, and how to think critically about conversion tracking logic.

  • Activate Your Analytics

    Learn the powerful new tool that is Google Analytics 4. We'll show you how to set up your account, how to read your data and how to build your own customized reports.

  • Count Your Conversions

    Learn how to set up an impressive infrastructure of conversion tracking on your website using Google Tag Manager. Ensure accuracy in your analytics.

  • Inbound vs Outbound

    Shift the focus to selling, and learn about the difference in tactics it takes to make a sale online compared to the direct sales approach.

  • Decipher Google Ads.

    Find out the most important metrics for PPC advertising, and learn top strategies for forecasting Google Ads campaigns from an expert in the field.

  • Advanced PPC Strategies

    Learn why Google ISN'T your friend. We'll teach you about the pros and cons of the "algorithm", and how you can get the best bang for your buck on Google Ads.

  • Landing Page Optimization

    So you started sending quality traffic to your website. Great! The job has only just begun. We'll help you understand the key components of a high-converting destination URL.

  • Nurturing Your Leads

    You're not going to make the sale immediately every time, and that's normal. We'lll show you how to simplify prospect management and help them through their buyers' journey.

  • Scaling Your Sales Safely

    Once your sales system is producing leads, we'll share best practices for growing your accounts cost-effectively. You'lll learn the metrics you need to watch and the tactics to take.

Our workshops have been approved for significant public funding.

Don't forget to learn about the many options you and your employer have to subsidize your purchase of any DHMG workshop. We've been through the grant application process dozens of times and are here to help you understand eligibility requirements and how to get from application to execution.


  • ★★★★★
    Improved customer engagement, increased sales, and significantly reduced marketing costs.
  • ★★★★★
    I highly recommend Dylan to any other business owner looking to increase their online presence.
  • ★★★★★
    On-point teaching that provides tangible steps on how to convert our customers better.
  • BPH Sales
  • RMX Digital
  • SimpleSet

Our Expertise.

Our expertise is backed up in the numbers. No matter your current experience, or the size or industry of your business, we're confident one or more of our workshops have something to offer you. Check out a collection of recent success stories below, or investigate one of our courses.

Your Marketing, Your Way.

We place a priority on comprehension and understanding of course concepts above all else. After a DHMG workshop, we're confident you'll know enough to be dangerous (and then some) in areas like digital advertising, search engine optimization, digital analytics, and much more.

Whether you're a founder, a marketing professional in their prime, or someone just starting out in their career, you're here for a reason.

You're good at what you do. Are you ready to get better?