DHMG’s Understanding Google Analytics 4 workshop promises to give you the skills you need to successfully navigate the planned sunset of Universal Analytics without skipping a beat. We'll discuss all the topics you need to make Google Analytics 4 actionable and understandable.

This workshop consists of 24 hours of coaching and collaboration sessions over 4 weeks. Each week, we’ll take time to focus on a particular element of successful digital advertising systems using theory, skill building exercises, and real world application. Each week will build on the accomplishments in prior weeks, and after 4 weeks you’ll be feeling confident and prepared to continue optimizing your digital sales systems. 

Sessions are held remotely via video conference, and all of our real-world application will take place inside your business’s accounts. 

In total, this program entails 24 hours of personal workshop sessions and has a final cost of $3,600 + GST. Full payment is required prior to beginning the course. 

Our workshops are proudly approved for significant subsidization in Alberta and Saskatchewan. Check out our Grant Guide to learn more about your subsidization options as well as how to move forward with an application.

Subdsidizing your marketing workshop with DHMG.

We’re proud to say that our marketing courses have been approved for significant public subsidization in the provinces of Saskatchewan and Alberta.

Reach out to us today to learn how your business can utilize the Canada-Saskatchewan / Alberta Job Grants or the Re-Skill Saskatchewan Training Subsidy to achieve 66% – 100% in subsidies for any of our courses!

Or, click below to learn how to get our comprehensive guide to applying for and receiving subsidization for your next workshop with us.


  • ★★★★★
    I highly recommend Dylan to any other business owner looking to increase their online presence.
  • ★★★★★
    On-point teaching that provides tangible steps on how to convert our customers better.
  • RMX Digital
  • SimpleSet

Our Expertise

Our expertise is backed up in the numbers. No matter your current experience, or the size or industry of your business, we're confident one or more of our workshops have something to offer you. Check out a collection of recent success stories below, or investigate one of our courses.

Your Marketing, Your Way.

Don't let your marketing agency hold you hostage. Take back control of your marketing and advertising strategy with one of DHMG's private digital marketing skills development workshops.

Course Content

  • Week 1 - Introduction to General Web Analytics

    Topic 1 - Tools of the Trade - Overview of Google Analytics

    Topic 2 - Understanding Key Definitions (Metrics vs Dimensions)

    Topic 3 - Making Sense of Your Acquisition Data

    Topic 4 - Why do You Need to Care about GA4?

  • Week 2 - Introduction to Google Analytics 4

    Topic 1 - Tools of the Trade - Overview of Google Analytics 4

    Topic 2 - Benefits & Weaknesses of GA4

    Topic 3 - Crucial Setup Components

    Topic 4 - Intro to Event & Conversion Tracking

  • Week 3 - Introduction to Google Tag Manager

    Topic 1 - Tools of the Trade - Overview of Google Tag Manager

    Topic 2 - Breaking Down Tags, Triggers, & Variables

    Topic 3 - Using GTM Debug Mode

    Topic 4 - How & When to Implement Custom Event Tracking

  • Week 4 - Finalizing GA4 Infrastructure

    Topic 1 - Combining GTM & GA4 Event Tracking

    Topic 2 - Incorporating Custom Parameters & Dimensions

    Topic 3 - Troubleshooting Broken Conversion Tracking

    Topic 4 - How to Recreate Key UA Views via GA4 Custom Reports

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